More and more people are using the internet to discover and share information about their health. In fact, more than 40% said information found via social media affects how they deal with their health.
58% of the UK adult population use social networking sites and more and more are using them for information and advice in all areas of their life – including their health. It is therefore vital that healthcare organisations find their place on social media.
Skills For Health have developed a new social media toolkit for healthcare which may be of interest to those of you working in a health related field.
Check it out here: skillsforhealth – socialtoolkit
Sense about Science have launched Public Engagement: a practical guide, funded by the National Institute for Health Research (NIHR). It is aimed at researchers to help and encourage them to involve the public in working out how to communicate findings — from the earliest stages of projects, and on the most challenging of subjects.
Sense about Science, have worked with researchers on many of the most sensitive subjects – some fraught with misunderstanding – to improve the communication of their research findings. They only undertake such partnerships where there are high stakes for the public and communication is difficult. Communicating the survival statistics of children’s heart surgery at different treatment centres in 2016 was among the toughest of these, with potentially major consequences for all involved.
The guide uses this experience as a case study throughout. Their public engagement team worked with NIHR-funded health researchers to present research information in a way that is shaped from the outset by people who will use it.
We hope you find the guide useful and if so please consider sharing it with your networks. You can also follow the conversation on Twitter via their hashtag #PublicLed