We’ve come across an interesting & well written blog piece from The Royal Institution, we highly recommend giving it a read. In the piece, their 2013 Christmas Lecturer Alison Woollard writes about the importance of science communication and public engagement. Below is an excerpt, but the article can be read in full HERE.
“My advice? Find out the questions before you prescribe the answers! Importantly, remember that engagement is a two-way process. It is about being interested in people and listening to what they say. Science is not an elitist club that most people cannot join – and public engagement should not be an overt ‘knowledge dissemination strategy’. Good science communication is a huge learning experience for the communicator as well as the audience – it certainly was for me.”